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Eastern region...

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Hamills, Rotorua

Hamills Rotorua is a destination mecca for hunters and fishermen world wide. They come to seek out the latest gear and equipment from staff who have vast experience and technical knowledge. The well-stocked store is conveniently located in Fenton Street.


Hamill's Fishing and Hunting


1271 Fenton Street


Opening hours

Monday to Friday - 8.30am to 5:30pm
Saturday - 9:00am to 4:00pm
Sunday - 9:00am to 3:00pm

Please mention nzfishing.com when you visit or make a purchase.

Contact details

Store: Hamills, Rotorua

Phone: +64 7 348 3147

Email: rotorua@hamillsnz.co.nz

Goods and services

  • Rods, Reels and Reel Spooling
  • Fishing Jackets, Vests and Waders
  • Freshwater - Flies, Lures, Soft-baits and more
  • Saltwater - Bait, Jigs, Soft-baits and Salt Ice
  • Local Maps, DVDs and Advice
  • Fishing and Gamebird Licenses
  • Footwear - Crispi, Lowa, Meindl, Gri-Sports, Crocs
  • Hunting, Diving, Archery, Camping and Tramping Equipment

Brands stocked include:

- Fishing: Kilwell, Shimano, Daiwa, Penn, Okuma, Berkley, Airflow, Lamson, Orvis, Magnum, Rio, Riverworks

- Clothing: Swazi, Swanndri, Stoney Creek, Lonely Track, Ridgeline, MKM
- Equipment: Tatonka, Domex, Stanley, Allens, Leupold, Pulsar, Svord Knives, Back-Country Foods


Hamills Rotorua was established in 1955 by Bill Hamill, originator of the Hamill’s Killer Fly which is recognized as the best representation of the dragon fly.



Ridgeline Polufuse EXT floating line


Airflo Sightfree G3 Fluorocarbo

Airflo X-Stream reel

Airflo C8 reel


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